Copywriting’s a bit of a black sheep where grammar’s concerned. It isn’t about keeping to the rules. It’s about fooling about with language, using it to tease, tantalize and tempt. To boldly go where no words have gone before.
Freelancing is about channeling your inner Ron Burgundy whilst declaring to the world ‘I don’t know how to put this but I’m kind of a big deal. I’m good. I mean really good. Hey, everyone! Come and see how freakin’ good I am!’